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Index
Mumbai, India · harshkajani29@gmail.com
Mumbai · Sr. Performance Marketer
And what happens next.
I'm Harsh, a performance marketer based in Mumbai. My experience spans 400+ ad accounts, and I'm still curious about what makes a campaign work.
Google Ads · Meta Ads · GA4 & GTM · Ad operations
01
By the numbers
Current role, 2024 to present400+
Ad accounts my work has spanned (team scope)
$8M+
Annual ad spend managed (team scope)
22
Specialists I led as team leader, 2023 to 2024
10+
Accounts I still manage myself
The portfolio grew from 150 accounts to 400+ while I built the operation behind it: the SOPs, the reporting, the training. Team numbers are team numbers, so I've labelled what was mine and what was ours.
02
Behind the numbers
Selected workOne operation, two ways of looking at it: the scope I work at, and the thinking behind how it runs.
03
Where I make a difference
01
Google Ads & paid search
Search, Performance Max and local campaigns for businesses whose leads have to convert offline, in a chair or on a call.
02
Meta advertising
For the demand that isn't searching yet, built to be measured against the same standard as search, not on engagement.
03
Account audits & rescue
The account that used to work and now doesn't. I find where the money is leaking and what to do about it this week, not next quarter.
04
Tracking & reporting you can trust
GA4 and GTM set up so the conversion numbers mean something, and reports that say what happened instead of flattering the month.
05
Building the ad operation
SOPs, QA, training and reporting structures for teams that have outgrown doing it by memory. This is most of my day job.
04
Intern to Head of Ops
I started at the bottom of this operation and ended up running it.
Intern in 2019, Head of Operations by 2024. In between: a team lead role over 22 specialists, and the unglamorous work of writing the SOPs, reporting and training that let the portfolio grow from 150 accounts to 400+ without falling over.
What working with me feels like: you get the honest read. If a month was bad, my report says the month was bad and what we're changing. I stay in the accounts because you lose the plot fast when you only ever see the summary tab. And I'm at my most useful when spend is spiking, leads are dropping, and there's a call in an hour.
2019 to 2021
Marketing Intern → Executive
Black Motions, Mumbai
2022 to 2023
Senior Associate → Executive
Goranggo Solutions
2023 to 2024
Team Leader, Google Ads
Led 22 specialists
2024 to now
Head of Operations, Google Ads
Scaled 150 → 400+ accounts, $8M+ annual spend
Certification
Google Ads Search Certified
Google Skillshop
Education
Professional Certificate in Digital Marketing
Indian School of Business, Executive Education, 2024
Based in
Mumbai, India
Open to international roles
Full CV
05
How I approach growth
-
Stage 01
Understand
What the business actually sells, what a good lead is worth, and what counts as a win by when.
-
Stage 02
Diagnose
Fix the measurement first. Half of what looks like a campaign problem is a tracking problem.
-
Stage 03
Build
Structure the account so the budget goes where intent is highest, and so it stays legible six months later.
-
Stage 04
Test
One variable at a time, long enough to mean something. Creative and message get tested as seriously as bids.
-
Stage 05
Refine
Keep what worked, cut what didn't, write down why. That's how the next account starts ahead.
06
Sharing what I learn
@harshkajaniI'm learning as I go, and sharing what I pick up along the way.
Follow @harshkajani →Short videos on Google and Meta Ads for marketers in India: things I've just worked out, mistakes worth avoiding, and how I read the numbers. Half of what I know came from someone else explaining it to me, so the comments are usually the best part.
07
The rest of me
Mumbai-based, 24. Football and badminton every week, long climbs and long rides when I can get away. That's where I do my clearest thinking about the accounts I've left open on my laptop. Gym three times a week keeps everything else in balance, and I make a genuinely good cup of chai.
08 · Start a conversationMumbai · IST +5:30
Let's give your next move some thought.
Send me the account, the problem, or just the question. No form, no funnel. It comes straight to me.
Harsh Kajani · Mumbai, India
Performance marketing · Paid media · Growth